Pet industry is booming and local business is marking it's territory!

Vancouver, B.C. - Elaine Ridout, former fundraiser for the Canadian Red Cross has found a new niche in connecting local dog owners and their dogs to the social scene. Elaine and her Border Collie Cross, EmmaLou have formed the first company in Vancouver, B.C. that is dedicated to creating social occasions for dogs and their owners.

Diva D’awgs Productions Inc. has produced everything from party packs to-go to social events and trade show events. If you are looking for a Barkday Party, D’awg Deli Day, Howling High Tea Hour, Canine Café Capers or a Solo’s n’ D’awgs Party, you need to contact Diva D’awgs to do it right! From your invitations to your cakes, cookies, and d’awggie bags, your party will be pre-packaged and ready for action.

According to a study done by Purina in 2000, 35% of Pet Owners celebrate their pets birthdays, 16% of dog owners have taken their dogs into stores/restaurants or bars and 17% of pet owners feel that promoting a more pet friendly society is important.

There are said to be over 3.5 million dogs in the country and the current annual expense for dog food in Canada is said to have already exceeded $2.0 Billion Dollars. The latest trends for this industry appear to be healthy foods, petplans, social occasions and external appearance.

Emerging products and services range from the luxurious (pet spas, massage services, toys and grooming) to the offbeat (pet therapists, acupuncture treatments, liposuction, full-scale funerals and urns) and now of course Social Occasions for Dogs and their Owners.

Diva D'awgs is currently collobarating with local business owners who offer unique products or services for dogs such as "pawtography" (professional photo's for families and their pets), "canine caricatures", "healthy dog biscuits", "hot dogs gelpax" and "fetch a-float toys". These products and services are available as a great addition to the party packs to-go selection or as individual purchase.

This is a booming business and Canada is quick to follow suit. With the upcoming Solo's n' D'awgs (Singles Mixer) on Sept 26th at Sportstown BC and the June 25th & 26th, 2005, "A D'awgs Day A-Fair" Weekend Trade Show for everyone and their dogs, Diva D'awgs is marking their territory!

-END-

*Sources for the above information include: 2000 USDA Gain Report, Hot Industry Report and the Purina Survey.

About Diva D’awgs: Diva D’awgs is Vancouver’s newest premier events company dedicated to Social Occasions for D’awgs n’Owners. Founded in 2004, Diva D’awgs is responsible for some of the most innovative pre-packaged parties to-go for dogs and their owners; they are the sole party responsible for the annual A D’awgs Day A-Fair, Weekend Trade Show for everyone and their d’awg(s) (June 25th & 26th , 2005, Sportstown BC, Richmond, B.C.). Visit online at www.divadawgs.com

Creative Canine Coordinator, EmmaLou (Border Collie Cross) is available for features and local appearances. Please call 604-522-8075 for more information.

Primary Media Contact: Cijaye DePradine of Cijaye Creative: 604-276-9673 or news@cijayecreative.com