New Search Feature on Google Requires Your Instant Attention
Google Instant, have you heard of it? It rolled out today in many major data centers and if it’s not in yours, it is coming to a Google Search near you. As a business owner we want you to be informed about HOW Google Instant can help you.
Today, Google rolls it out to the general public and trims it down to the bare essentials. Historically speaking – this is not a new feature. We saw this feature (along with some other great goodies, like search volume) in Google Suggest many years ago.
First, let us tell you what it is.
Next time you start typing a query into Google, Google will start predicting what you are TRYING to type and immediately shows you options to click on.
The goal for Google is to make the search experience easier and faster for those who do not type fast. Hence the term Google Instant.
The goal for you is to show up for the terms that Google suggests with Instant Search.
So how do you do it.
- Try Google Instant today.
- See what Google is suggesting when you start typing your first word, then the next and the next.
- Take NOTE of ANY suggestions that seem related to your business
- Start thinking about how you can use these suggestions on your site (as landing pages, in all that you optimize and even the products that you sell (or plan to sell in the future).
For example…here at Cijaye Creative, we searched the words “internet marketing st” in the Google Instant Search box. Here’s what showed up:
In this case, Google is suggesting the most popularly searched topics that FOLLOW our initial words.
Based on our research, we have reason to believe that these results comes from the most popular searches. So now we have intel we can use. If our site is about Internet Marketing Strategies, we might want to include the phrase Internet Marketing Strategist, Internet Marketing Strategies Small Business and we might even talk about this famous Internet Marketing Strategies and Implementation 4th Edition book too somewhere on site!
Of course, we need to do our part in optimizing for these great Internet Marketing Strategy phrases as well. But eventually the #1 goal will be to show up for all of these phrases when someone CLICKS on a suggestion so that we don’t miss the traffic we so surely deserve. COOL right!
Note:
There is no time better than TODAY to start working this into your Internet Marketing Plan, Cijaye Creative can do it for you! We can also validate and develop a search marketing optimization strategy that ensures that YOUR site is moving closer to the top for the Google Instant phrases that show up when people search and click!
We look forward to hearing from you if you too, believe we can help.
October 2009
Industry News
The Future of Search
By Erin Emmerson
Keywords are the defining element of search engine optimization. They help people find what they’re looking for when they perform a search — which is why you want to make sure your site is properly optimized for your best keywords.
… But will keywords always be the focus of SEO? Probably not.
Even now, the search engines place a lot of importance on the words that surround the keywords on your site. It’s not enough for you to have your best keywords embedded in strategic locations on your site. The rest of your content also has to be relevant.
